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Maximizing rental income: Is your Property Manager working for you?

Feb 15, 2024

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In the ever-evolving landscape of real estate, the maximization of rental income stands as the cornerstone of success for property investors. As landlords, the question that often lingers is whether our property managers that have been engaged are skilled at navigating the complexities of the rental market to secure the best possible rent for investments.

The competitive nature of the real estate market necessitates a proactive approach to rental management and rent increases. Beyond simply finding tenants, property managers play a pivotal role in orchestrating a delicate balance—assessing market dynamics, negotiation strategies, and tenant relations to ensure property investors reap the maximum benefits from their property portfolio.

In this video, Joanne Danckwardt of One Agency JD Property Agents delves into the crucial considerations that investment property owners must weigh to assess the effectiveness of their property managers in optimizing rental returns.

If you're ready to discover how you can rent out your property with confidence, download our free Step By Step Checklist to Renting Your Property with Confidence.


Rental Market Analysis

It is important to stay informed of the local rental market. A Property Manager conduct regular market analyses to understand current rental trends, vacancy rates, and comparable property rents in the area.

Regular Rent Reviews

A Property Manager should have a proven system and procedure they follow to ensure they actively engage in regular rent reviews for all their managed properties. This in turn, should lead to a discussion of the benefits of adjusting the rent to reflect current market changes and ensuring that the property investor receives the optimal rental income. For example, a rent review might be completed with every routine inspection, and a rent review should be completed at every lease renewal.

Negotiation Skills

One of the most critical aspects of securing the best rent for your property lies in the negotiation skills of your Property Manager. Negotiation is an art that goes beyond settling on a rental price; it involves a strategic and nuanced approach that can significantly impact your property's overall profitability.

A property manager with excellent negotiation skills understands the dynamic nature of the rental market. They keep abreast of current trends, fluctuations, and demand patterns, allowing them to position your property competitively. By leveraging this knowledge, they can skilfully negotiate rental rates that align with the market's highs and lows, ensuring optimal returns.

Effective negotiation is not just about finding a middle ground; it's about advocating for the best interests of the property owner. A skilled property manager will confidently represent your goals, whether it's securing higher rent, favourable lease terms, or other conditions that enhance the value of your investment.

Negotiation isn't solely about financial transactions; it's also about fostering positive relationships between landlords and tenants. A property manager with strong negotiation skills can strike a balance that satisfies both parties, reducing the likelihood of disputes during the lease period. This positive dynamic can lead to longer tenancies and a stable income stream.

Every rental situation is unique, and negotiations must be tailored accordingly. Whether it's addressing specific tenant needs, navigating complex lease terms, or managing unexpected challenges, a skilled negotiator can adapt to various scenarios. This adaptability ensures that your property manager can navigate complex situations with finesse, ultimately benefiting your bottom line.

Effective Marketing Strategies

When an investment property is vacant, having a robust marketing strategy to attract a good tenant for your rental property will ensure plenty of exposure to attract the right and competition. Using various channels such as online platforms, social media, and traditional advertising to showcase your property effectively will ensure the maximum rental price is achieved for your investment property in the shortest possible time when your property becomes vacant.

If you're ready to discover how you can rent out your property with confidence, download our free Step By Step Checklist to Renting Your Property with Confidence.


As property investors, the key lies in partnering with Property Managers who go beyond the conventional, actively engaging in regular rent reviews, maintaining properties to the highest standards, and ensuring that every negotiation reflects your best interests. By doing so, you not only secure optimal rental income but also foster positive, lasting relationships with tenants.

So, as you assess your property manager's performance, consider the comprehensive picture we've painted. Is your property manager getting the best rent for you and your property? The answer lies not just in finding tenants but in fostering a strategic and dynamic approach to rental management that ensures sustained success in the ever-evolving real estate landscape.

If you’re not a One Agency JD Property Agents client, but would like more information on our property management service – contact us on 4285 7400 or jdpropertypm@oneagency.com.au. We are always happy to answer questions and offer advice, or offer a free rental property appraisal.

We hope these tips have been helpful. If you feel you could benefit from our experience with property management, we’d love to hear from you. Simply reach out.  We hope that has helped you today. If you have any questions, we’d love to talk to you. Our number is 0426 264 771 or 0455 147 755. We look forward to talking to you soon.