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Choosing the Right Real Estate Agency to Sell Your Property: A Guide for Landlords

Mar 15, 2024

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There comes a time in every investor’s journey where they consider reducing their property portfolio to either free up some capital or reduce debt. This question is probably best answered by your Accountant. And although marketing a property for sale, whilst continuing to receive an income from rent is very appealing, there are a few extra considerations to take into account when you have a renter in place and you are thinking of selling.

As a landlord considering selling your property, one of the most crucial decisions you'll make is selecting the right real estate agency to represent you. With various agencies vying for your business, it's essential to weigh your options carefully to ensure a successful sale.

One common question landlords often face is whether to stick with the company already managing their property or explore other options.

In this video Joanne Danckwardt of One Agency JD Property Agents discusses the factors to consider when making this decision and provide guidance to help you choose the best agency for your needs.

If you're ready to discover the secrets to being ready to sell your home, download our free insider secrets to being ready to sell checklist.


Evaluate Experience and Expertise

    • When assessing potential good real estate agencies, consider their experience and expertise in selling properties similar to yours. Look for agencies with a proven track record of success in your local market and expertise in handling investment properties, with superb negotiation skills.
    • Determine whether the agency has experience working with landlords and understands the unique challenges and opportunities associated with selling rental properties.
    • Review their marketing strategies and resources to ensure they have the capabilities to effectively promote your property to potential buyers

Seek Recommendations and Reviews

    • Ask for recommendations from fellow landlords or trusted professionals in the real estate industry. Personal referrals can provide valuable insights into the performance and reputation of different agencies.
    • Additionally, research online reviews and testimonials from past clients to gauge the satisfaction level and experiences of others who have worked with the agency.

Schedule Consultations

    • Take the time to meet with representatives from potential real estate agencies for consultations. Use these meetings to discuss your goals, ask questions, and assess the agency's approach to selling properties.
    • Pay attention to how responsive and attentive they are during the consultation process. Choose an agency that demonstrates a genuine interest in understanding your needs and objectives.

Evaluate Communication and Transparency

    • Clear and transparent communication is vital throughout the selling process. Evaluate how effectively the agency communicates with you and their willingness to keep you informed every step of the way.
    • Ask about their communication channels, frequency of updates, and how they handle feedback and inquiries from potential buyers.

If you choose to sell the investment property whilst still tenanted, it is important to remember there are strict rules that must be adhered to. It is important to be aware of the legislative requirements when selling a tenanted property. In our experience, it works best when -

  • The renter is provided with plenty of notice, it helps them to get organized.
  • The process is clearly explained to the renter right from the start and it is adhered to throughout the campaign
  • The property manager has a good relationship with the renter and is the one who initially gives them the confirmation that the property is going to be sold. They can then reassure them if they have any concerns.
  • The selling agent takes the time to introduce themselves and sits down with the renter to create a plan to minimise the disruption to their lives as much as possible
  • Potential buyers are made aware of the conditions of the current lease agreement eg the notice periods required if they wish to move into it themselves
  • Both the selling agent and the property manager are “on the same page” and understand what all parties are trying to achieve. This will give both the owner of the property and the renter confidence in the process.

If you're ready to discover the secrets to being ready to sell your home, download our free insider secrets to being ready to sell checklist.


Choosing the right real estate agency to sell your property is a significant decision that can impact the success of your sale. While sticking with the company already managing your property may seem like the easiest option, it's essential to carefully evaluate all your choices. Consider factors such as experience, expertise, potential conflicts of interest, recommendations, and communication when making your decision. By selecting a reputable and reliable agency, you can confidently navigate the selling process and achieve your desired outcomes as a landlord.

If you are thinking of selling your investment property, contact us today. We can provide insights tailored to your specific market, and run you through how the process would look for your investment, including any potential obstacles that need to be navigated. With the right approach and timing, you can capitalise on the advantages of selling your investment property in the current real estate market.

If you feel you could benefit from our experience with buying and selling, we’d love to hear from you. Simply reach out.  We hope that has helped you today. If you have any questions, or you know of anyone who may benefit from our real estate services, we’d love to chat. Our number is 0426 264 771. We look forward to talking to you soon.